Digital Asia
When I moved to China in March 2001, the numbers were intriguing. There were a total of 18 million internet users in China and this seemed like an outrageously high number at the time. Eight years later, there are 250 million Chinese consumers online, making them the world’s largest internet population. The situation became even [...]
A digital and creative outlook for China 2009
15 million unique visitors, 8.5 minutes on the website and a click through rate of over 4 percent! Those are numbers that I hear frequently when I judge a Chinese campaign in a regional or international creative award show. These shows are an interesting mirror of both, what is going on creatively in China and [...]