Digital Agency of the Year!

Posted on | December 10, 2009 | 7 Comments

Oh joy oh glory. We did the unimaginable and won the Digital Agency of the Year award Asia Pacific, at last night’s Media Magazine show in Singapore. 2 years of airports and hotels have paid off kind of.

Tribal DDB established itself in Asia in 2007, with the appointment of strategic specialist Amanda King, partnered by creative heavyweight Dirk Eschenbacher, who immediately set about building the network into the region’s leading digital agency. Expansion was the theme over the past two years; in 2009, facing a year of economic uncertainty and cautious clients, Tribal’s vision was to continue building its reputation, credentials and capabilities in order to be acknowledged as the best in Asia.

Firm commitment to this aim paid off with strong results. Building on 2008’s growth average of 50 per cent, Tribal DDB this year achieved excellent growth across the region through new business wins and further investment by existing clients. Clients were also shifted into strategic digital brand development, demonstrating the value of a focused digital strategy.

Four offices evolved into standalone operations: Singapore, the Philippines, Beijing and Taipei, with separate offerings in Malaysia and Japan.

Six digital strategists were hired in Sydney, Melbourne, New Zealand, Japan and Hong Kong to provide greater insight, better integration and to enhance the overall group offering. The nurturing of talent and cultivation of skills resulted in the creation and launch of a proprietary digital training programme, focusing on five key pillars — strategy, creativity, technology, analytics and delivery. A first for the region, this innovative best-in-class training educates DDB group staff and gives clients an insight into the business. It also launched ‘People day’ to help mentor career development for staff.

In terms of its creative offering, Tribal DDB was the most awarded network at the 2008 Digital Media Awards, organised by Media, and most of the network’s 17 offices are ranked as top creative agencies in their local markets.

Tribal DDB also set out to create opinion leaders, hiring key digital leaders across the network. It launched Tribal Voices Asia-Pacific and introduced Tribal Smoke Signals to alert staff to new trends and keep clients ahead of the game. In addition, the network began to focus on trend specific communities and monitor/influence blogs using proprietary programmes.

Comments

Recently Written

• Digital Agency of the Year!
• Christmas Pop-Up Store in Beijing
• The Philippine Ad Congress
• Songzhuang Art Festival
• Tanks in Beijing
• Loading …
• Judging the Spikes
• Digital Asia
• A digital and creative outlook for China 2009
• Interview with NOLINE

Categories

• Advertising
• Around Asia
• Articles
• Beijing
• Digital
• Interviews
• Uncategorized

Archives

• December 2009
• November 2009
• September 2009
• December 2008
• November 2008
• August 2008
• April 2008

Hello here

This is my personal blog where I share thoughts and opinions that are solely my own. A random collection of digital creativity, advertising, music, Asia and Beijing.

Search

Blogroll

• I am Dirk
• Ryan Liu Flash and Motion
• SchoenereWelt!
• Shi Shang Architecture
• Yugong Yishan